Karachi, Dec 17, 2009: Pakistan Beverages Limited, one of the largest bottlers of Pepsi Cola International products in Pakistan, has entered into a technology agreement to deploy SAP’s ERP software at Pakistan Beverages Limited. Virtual Matrix Synergies (VMS), a SAP implementation partner in Pakistan, will oversee the implementation process.

Mr. Siraj Kassim Teli, Director Pakistan Beverage Limited, Adnan Bashir Khan – CEO (Virtual Matrix Synergies) and Mr. Sajjad Syed, Head, SAP Pakistan, signed the agreement on behalf of their respective organizations.

With the new SAP ERP, Pakistan Beverages is able to automate and streamline its operational processes. SAP ERP also helps the company improve on productivity with a role-base solution and centralized information. The end-to-end management capability of the SAP ERP will allow for more informed decision making in view of the company’s overall requirements, as well as the needs and responsibilities of the various business units.

Speaking at the agreement signing ceremony Mr. Siraj Kassim Teli said: “Implementation of SAP is another step towards creating a highly efficient organization through a strong technology infrastructure. As we increase the breadth and scale of our service capabilities, provide a differentiated integrated offering and secure the benefits of greater internal collaboration, our organizational structure needs to evolve. Primarily to ensure both scalability and sustainability whilst, at the same times continuing to facilitate the entrepreneurial drive, commercial innovation, and individual commitment that has brought Pakistan Beverage Limited to where it is today. We have been focusing in particular, on the development of initiatives and solutions that will support our workforce growth adding robustness to internal support systems and delivering efficiency gains which underpin further growth.”

Sajjad Syed, Head, SAP Pakistan commented, “We are delighted that Pakistan Beverage Limited has decided to adopt the SAP ERP solution.  We are very excited about the project and would like to congratulate both VMS and Pakistan Beverage Limited on this occasion.”

Mr. Adnan Bashir Khan, CEO, Virtual Matrix Synergies, also said on the occasion, “VMS is geared to provide a full range of SAP services supported by an unmatched support infrastructure to Pakistan Beverages to meet all their business requirements.”

About SAP
SAP is the world’s leading provider of business software (*), offering applications and services that enable companies of all sizes and in more than 25 industries to become best-run businesses. With more than 82,000 customers in over 120 countries, the company is listed on several exchanges, including the Frankfurt stock exchange and NYSE, under the symbol “SAP.” For more information, visit www.sap.com

About PAKISTAN BEVERAGES LIMITED
Pakistan beverages limited (PBL), one of the largest bottler of Pepsi Cola International products in Pakistan, was established in 1950; with state-of-the art manufacturing facilities at Karachi, Hyderabad and Quetta, Pakistan Beverages has kept abreast of innovative technology and is the pioneer in introducing many dynamic products and packages. Products of Pakistan Beverages Limited include Pepsi, 7-Up, Mountain Dew, Miranda, Pepsi Max, 7-up Free, Tropicana and Slice juices, and Aquafina mineral water.

About Virtual Matrix Synergies
VMS is geared to provide a full range of IT services supported by an unmatched support infrastructure. This includes software development, System Integration, Systems Audit, System Hardware and Technology Consulting and providing SAP education. In addition to the growth in scale, the portfolio of services will also continue to expand into higher-value, more complex activities- further reinforcing the growing maturity of the global delivery model.

For further information please contact:
Mansoor Abbas: 0300-2124963